How to use category strategy to build stakeholder relations

This session was held 20th October

Leveraging your category strategy to build stakeholder relationships can be a valid and rewarding strategy over the longer term – even if it requires some category compromise at the outset even?

In fact, evolving from a simple ‘Category Strategy’ towards ‘Selling Work into the Business’ can position procurement better, bring real business benefits and a lasting stronger relationship with your stakeholder.

Tune in to this case study of Procurement becoming a key operational partner and how this can drive the commercialisation of Procurement to lead to rapid expansion of remit and influence.

Your expert presenter 

Tom Dunn is the head of procurement at AAco and previously at Hasting-Deering; prior to which he worked in several procurement orles including at Australia Post and BHP.


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Category Category Management
Type Presentations, Virtual Round-table Recording
Date Entered 27/10/2022