Session held on 1st December 2020
About this session
As the pandemic
recedes and the pressure builds to drive sales, many firms will be investing in
marketing campaigns to get revenues going again.
The pressure to
reduce costs is also growing for those same firms. Yet for many INDIRECT
buyers, marketing services is a new area of addressable spend.
So, what are the
basics of buying marketing effort? Is the rate-card the target, or your
marketing process? How do you price marketing input? Day-rates? Results?
How do you best
deal with agencies or, perhaps more importantly, your colleagues in
runs the procurement consultancy Comprara based in Melbourne as joint-CEO and
has an extensive background in both buying and selling consultancy services as
well as founding and selling a Marketing Procurement Consultancy in the UK.